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Monetäre Umweltbewertung mit der Contingent-Valuation-Methode
In: Europäische Hochschulschriften
In: Reihe 5, Volks- und Betriebswirtschaft 2611
From managing customers to joint venturing with customers: co-creating service value in the digital age
In: The journal of business & industrial marketing, Band 37, Heft 3, S. 643-656
ISSN: 2052-1189
Purpose
Until today, scholars claim that the phenomenon of "co-creation" of value in an "interacted" economy and in the context of positive actor-to-actor relationships has not been adequately explored. This study aims to first to identify and separate the accessible values of internet of things (IoT)-based business models for business-to-business (B2B) and business-to-government (B2G) customer groups. It quantifies the drivers to successfully implement disruptive business models.
Design/methodology/approach
Data were gathered from 292 customers in Western Europe. The conceptual framework was tested using partial least square structural equation modeling.
Findings
Managing disruptions in the digital age is closely related to the fact that the existing trust in buyer-seller relationships is not enough to accept IoT projects. A company's digitalization capabilities, satisfaction with the existing relationship and trust in the IoT credibility of the manufacturer drives the perceived value of IoT-based business models in B2B settings. Contrastingly, in B2G settings, money is less important.
Research limitations/implications
Research refers to one business field, the data set is of European origin only. Findings indicate that the drivers to engage in IoT-related projects differ significantly between the customer groups and therefore require different marketing management strategies. Saving time today is more important to B2G buyers than saving money.
Practical implications
The disparate nature of B2B and B2G buyers indicates that market segmentation and targeted marketing must be considered before joint-venturing in IoT business models. To joint venture supply chain partners co-creating value in the context of IoT-related business models, relationship management should be focused with buyers on the same footing, as active players and co-developers of a personalized experience in digital service projects.
Originality/value
Diverging from established studies focusing on the relationship within a network of actors, this study defines disruptive business models and identifies its drivers in B2B and B2G relationships. This study proposes joint venturing with B2B and B2G customers to overcome the perceived risk of these IoT-related business models. Including customers in platforms and networks may lead to the co-creation of value in joint IoT projects.
How Indian home-grown businesses outsmart the MNCs
In: European business review, Band 31, Heft 6, S. 849-869
ISSN: 1758-7107
Purpose
This paper aims to focus on how home-grown Indian companies explored the potential of Indian middle class and realized an opportunity to seize the market gap not catered by MNCs in India. Across three distinct business contexts, the authors describe the companies' procedures of developing segment-specific offerings. Doing so, the authors outline novel strategies implemented by these companies to cater to specific needs of the segments.
Design/methodology/approach
Seizing Bandura's (1986) framework that stresses on the role of cognitive, vicarious, self-reflective and self-regulatory processes, the authors develop a four-layered model of the Indian middle class consumers. Building upon this model, they took multiple case (three caselets) approach for illustrating the strategies of home-grown companies. The authors identify their potential to explore the unknown terrains of various market segments and rework with unique local solutions.
Findings
The study highlights the power of home-grown companies over MNCs in terms of better market understanding and realistic offerings best suited to their needs. Across the divergent business contexts the companies' strategies have four features in common: customer targeting and developing; localization of business models, particularly services; relating the products to the Indian society; and ethnocentrism and pride.
Research limitations/implications
This study gives priority to a "thick" description of the proceedings without claiming causality. The authors limit this qualitative investigation to pinpointing congruence and contradictions to previous established results.
Practical implications
A key implication of this paper is the relevance of linking firm's strategy to social-psychological development of customers in emerging economies component. This study provides critical insights for both managers and policymakers on the economic and social upswing as socially responsible and ethical practices are likely to gain public awareness.
Originality/value
The study's originality springs from understanding the domestic company's strategies when facing the pressure of (mainly Western) MNCs entering the emerging economies markets. While the latter takes advantage of economies of scale, country of origin effects and the powerful brands, the home-grown businesses are forced to develop divergent advantages and capabilities. Notably, earlier literature focused on changed demand pattern brought by MNCs in emerging economies and not on later part whereby, home-grown companies carve a space for themselves with specially designed improved products and innovative strategies.
Berufsbegleitendes Hochschulstipendium: Pflege in Führung
In: kma: das Gesundheitswirtschaftsmagazin, Band 23, Heft S 02, S. S28-S29
ISSN: 2197-621X
Führungspositionen im Pflegebereich zu besetzen, stellt viele Klinikbetreiber vor große Herausforderungen. Der generelle Fachkräftemangel macht sich hier in besonderem Maße in einem Führungskräftemangel bemerkbar. Der Berliner Klinikkonzern Vivantes hat aus diesem Grund ein internes Hochschulstipendium für künftige Führungskräfte in der Pflege ins Leben gerufen.
Post-crises response strategies: a combined model to manage brand crises
Proceedings der Konferenz "STRATEGICA - International Academic Conference - Fifth Edition : Shift. Major Challenges of Today's Economy", vom 28-30 September 2017 in Bucharest, Romania.
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SSRN
Working paper
Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
In: Corporate reputation review, Band 13, Heft 1, S. 20-37
ISSN: 1479-1889
Enhancing Target Group Selection Using Belief Functions
In: Operations Research Proceedings 2008, S. 419-424
Themen - Ein welterer Meilenstein für SATCOMBw
In: Europäische Sicherheit: Politik, Streitkräfte, Wirtschaft, Technik, Band 54, Heft 5, S. 34-35
ISSN: 0940-4171
A review of inter-firm relationship quality in supply chains
In: The journal of business & industrial marketing, Band 36, Heft 12, S. 2187-2200
ISSN: 2052-1189
Purpose
This paper aims to conduct a review of the recent literature on inter-firm relationship quality (RQ) in the supply chain (SC) settings.
Design/methodology/approach
100 English-language scientific publications on inter-firm RQ, published from 2006 to 2015 were selected and analyzed by using a content analysis approach.
Findings
The results of the frequency analysis map the antecedents, dimensions and consequences – particularly the performance and behavioral intentions of collaborating partners – of buyer–seller RQ presented in the current literature. The contingency analysis offers insights into the use of relevant constructs of inter-firm RQ in SCs in the individual papers. A range of research gaps is uncovered.
Research limitations/implications
The category building for the content analysis was based on an RQ framework that focuses on the mediator structure and neglects the effects of moderators.
Practical implications
The developed framework of inter-firm RQ in SCs provides managers with a guide to the relevant influencing factors, evaluation indicators and consequences of the quality of their relationships with SC partners.
Originality/value
This paper provides the first literature review at the intersection of RQ and SC. The research framework developed specifies the use of the previous RQ framework in the business-to-business and SC context. A critique of the existing studies is discussed and the agenda for future research are suggested.
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
Proceedings of the conference "Entrepreneurs. Entrepreneurship. Challenges and Opportunities for the 21st Century" organized by the Faculty of Management from the National University of Political Studies and Public Administration in Bucharest, Romania, on May 18-19, 2017.
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Linking Entrepreneurial Orientation to Firm Performance in a Post-Socialist Market Context: the Case of Hungary
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses such as environmental and organizational factors, which are affecting the businesses. The results of this study provide evidence of the effect of entrepreneurial orientation on business performance in a post-socialist context. We test the impact of three moderators on this bivariate relationship. In contrast to the substantial body of literature for Western markets, we contribute to minimizing the considerable gap of research in post-socialist economies. Entrepreneurial orientation as an organizational behavior may affect the financial performance of businesses differently in distinct market contexts. Both, internal and external factors are crucial to identifying, analyze and monitor, to achieve superior performance and to overcome competitors. This study builds upon a stratified sampling survey of Hungarian company owners and managers from the Amadeus database. The study uses a deductive approach. For the analysis, we rely on structural equation modeling using the PLS algorithm. Our study contributes to the existing literature by means of confirming the entrepreneurial orientation to firm performance relationship for Hungary. In this context, we test the moderating effects of environmental dynamism, environmental hostility as environmental factors and firm age as an organizational factor. Environmental hostility is closely related to an unfavorable environment, deriving from rapid and radical changes in the industry, which are typical for post-soviet economies. In such dynamic environment, destructive innovations of the industrial actors appear more often as the economy switches to an open competition, capitalist market. The results confirm that the internal and external factors have no significant influence on the entrepreneurial orientation to financial performance direct relationship.
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Output 5 ― Evaluation-Tool
The ERASMUS+ grant program of the European Union under grant no. 2014-1-DE01-KA203-00624 has funded the creation of the resource. Neither the European Commission nor the project's national funding agency DAAD are responsible for the content or liable for any losses or damage resulting of the use of these resources
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Stepwise conformational stabilization of a HIV-1 clade C consensus envelope trimer immunogen impacts the profile of vaccine-induced antibody responses
International audience ; Stabilization of the HIV-1 Envelope glycoprotein trimer (Env) in its native pre-fusion closed conformation is regarded as one of several requirements for the induction of neutralizing antibody (nAb) responses, which, in turn, will most likely be a prerequisite for the development of an efficacious preventive vaccine. Here, we systematically analyzed how the stepwise stabilization of a clade C consensus (ConC) Env immunogen impacts biochemical and biophysical protein traits such as antigenicity, thermal stability, structural integrity, and particle size distribution. The increasing degree of conformational rigidification positively correlates with favorable protein characteristics, leading to optimized homogeneity of the protein preparations, increased thermal stability, and an overall favorable binding profile of structure-dependent broadly neutralizing antibodies (bnAbs) and non-neutralizing antibodies (non-nAbs). We confirmed that increasing the structural integrity and stability of the Env trimers positively correlates with the quality of induced antibody responses by the immunogens. These and other data contribute to the selection of ConCv5 KIKO as novel Env immunogens for use within the European Union's H2020 Research Consortium EHVA (European HIV Alliance) for further preclinical analysis and phase 1 clinical development.
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